The Parking Lot Social

XL Event Lab came with a brief on how to promote The Big Bounce’s new event The Parking Lot Social, an event with multiple venues and themes throughout the night for their Australian and UK as well as their American audiences.
We had 2 weeks to come up with a little world where a bunch of cars came together to view the new event releases with a 70’s Miami vice styled neon light show.

We combined 3D models and animation with 2,5D scenes and pictures to create an immersive journey through the different fast paced events.
Working with Illustrator, Cinema 4D, After effects and Premiere we made a big parking lot with various cars and the parking lot socials inflatable stages and iconic characters.